Case Study: The Ad Council achieves automated, scalable measurement of 100+ talent engagements and saves 100+ reporting hours with CreatorIQ

How the Ad Council Saved 100+ Hours by Automating Talent Engagement Reporting

The Ad Council, a longtime creator of iconic public service campaigns, faced growing scale and complexity in measuring Talent Engagement across its integrated communications. To automate and standardize measurement for its “Creators for Good” initiatives, the Ad Council turned to CreatorIQ’s Measurement & Reporting solution to quantify the impact of over 100 talent engagements.

CreatorIQ implemented automated, real-time reporting and analytics to evaluate reach and engagement across more than 100 Talent Engagements, producing 113 auto-generated reports, saving 100+ reporting hours, and demonstrating 1.3B total reach and 169M total engagements. CreatorIQ’s platform delivered customizable, stakeholder-ready reports and benchmarks that helped the Ad Council measure ROI and streamline reporting for campaigns from COVID-19 to suicide prevention and pet adoption.

Ad Council

Lina Renzina

Talent Partnerships