Case Study: PayPal makes a global campaign sound local with Creative Translation

PayPal localizes a global campaign across 45 markets with Creative Translation

Creative Translation was hired by PayPal to localize a global marketing campaign across 45 markets. The challenge was to adapt 60-second film spots, graphics, and subtitles while preserving the humorous tone of the original English message for diverse audiences in regions including EMEA, APAC, and the Americas.

The solution involved a team of over 300 specialists, including linguists, legal experts, writers, and comedians. Creative Translation managed the translation of scripts, taglines, and legal copy, selected voice-over artists, attended recording sessions, and localized all motion graphics. The campaign was a success, effectively conveying the intended humorous message and achieving positive reception in every region, ultimately satisfying PayPal.

PayPal