Case Study: Vasion automates competitive intelligence and boosts sales engagement with Crayon

Vasion answers hundreds of seller questions with Crayon

Vasion, a software development company specializing in intelligent print automation, faced challenges scaling its competitive intelligence (CI) program with its previous manual tool. They needed a faster, AI-powered solution from a vendor like Crayon to automate intel collection and deliver real-time, accessible insights directly into their sales and marketing workflows.

By implementing Crayon's products, specifically Crayon Sparks for automated research and Crayon Answers as a generative AI assistant, Vasion automated the delivery of competitive insights. The solution resulted in highly adopted battlecards, with two new ones ranking in the top five most viewed. Hundreds of seller questions were answered in real-time via Slack and Salesforce, accelerating decision-making and boosting deal confidence. Crayon became their internal go-to source of competitive truth, equipping their revenue teams to win more effectively.

Vasion