Case Study: The Standard automates battlecards and boosts sales confidence with Crayon Sparks

The Standard automates 20+ battlecards with Crayon

The Standard, a major financial services company, faced a challenge in providing its sales team with timely and accurate competitive intelligence. Their previous process relied on outdated, manually-updated documents that were difficult to maintain. They partnered with Crayon and used its AI-powered product, Sparks, to automate the tracking and analysis of competitor data.

Crayon's solution enabled The Standard to automatically generate over 90 Sparks analyses and publish more than 20 fully automated battlecards. This ensured sales reps always had access to fresh, relevant intel directly in their workflow. The implementation of Crayon was transformative, resulting in more than $6 million in influenced revenue and helping the sales team win critical head-to-head deals.

The Standard