Case Study: The Big Takeover boosts OEM model awareness and shopper engagement with Cox Automotive

The Big Takeover - Customer Case Study

The Big Takeover, representing two major automotive OEMs, faced the challenge of launching distinctive new vehicle models in the hyper-competitive U.S. market. Their goal was to mirror European success by convincing American customers to embrace these new models and dramatically accelerate online awareness and engagement.

Cox Automotive implemented a solution centered on coordinated homepage takeovers of Autotrader and Kelley Blue Book (KBB), supplemented with multi-tier ads, editorial content, social media promotion, and retargeting. This strategy generated massive lift across all key metrics; one campaign saw an 1628% increase in Autotrader searches and a 390% increase in KBB research, while the other achieved an 433% search lift and significantly improved each model's competitive ranking. Cox Automotive's campaign successfully drove millions of impressions and tens of thousands of shopper engagements, proving highly effective for both OEMs.

The Big Takeover