Case Study: Family Car Factory levels the playing field and drives online sales with Cox Automotive’s Autotrader and Kelley Blue Book

Small Independent Dealer Uses Third-Party Sites to Level the Playing Field & Sell Cars His Way

Family Car Factory, a small independent dealership in Mississippi, faced the challenge of competing with larger dealers for highly qualified, in-market car buyers. To level the playing field, owner Josh Demars partnered with Cox Automotive to list his inventory on Autotrader and Kelley Blue Book, utilizing their digital marketing tools to gain greater exposure.

Cox Automotive provided a cost-effective Premium package solution, which included classified listings with optimum placement and Spotlight Ads to maximize advertising exposure. This partnership allowed Family Car Factory to immediately see an impact, with 75% of its business coming from the internet. The dealership averages 8-9 inventory turns a year and sells an average of 14 cars per month, routinely outperforming its market.

Autotrader

Josh Demars

0wner and Operator