Case Study: Frankman Motor Company boosts digital retail sales with Cox Automotive

Frankman Motor Company - Customer Case Study

Frankman Motor Company, a large independent used car dealership, sought a technology partner to provide a comprehensive and customer-friendly digital retail online, allowing their staff to focus on the in-store experience. They needed tools that could seamlessly integrate with their existing systems and provide shoppers with accurate, real-time financing and payment information.

Cox Automotive tools provided a trustworthy online process for customers and a more efficient workflow for staff, resulting in significantly higher sales. Just two months after implementation, the dealership sold two-thirds of its inventory in ten days, achieving its best month in five years, with the Cox Automotive solution directly contributing to half of all payment calculations.

Frankman Motor Company

Cole Frankman

Chief Operating Officer