Case Study: Easterns Automotive Group achieves greater pricing transparency and faster sales with Cox Automotive’s Kelley Blue Book Price Advisor

Easterns Automotive Group Embraces Transparency with Kelley Blue Book® Price Advisor for Greater Competitive Edge

Easterns Automotive Group, a multi-location car dealership, sought to leverage pricing transparency to build greater trust with customers and gain a competitive edge. They partnered with Cox Automotive and implemented the Kelley Blue Book Price Advisor tool to provide customers with independent, third-party validation of their vehicle prices directly on their website.

By using Cox Automotive's Kelley Blue Book Price Advisor, Easterns provided clear pricing information that kept shoppers on their site and streamlined the sales process. This solution resulted in measurable improvements, including increased web traffic, longer site visits, a higher number of sales leads and appointments, and an overall growth in sales volume and velocity.

Easterns Automotive Group

Joel Bassam

Marketing Director