Case Study: Driver’s Village achieves faster, more transparent car buying with Cox Automotive Digital Retailing

Driver’s Village - Customer Case Study

The customer, Driver’s Village, faced the challenge of meeting the growing demand from modern car shoppers for a faster, more transparent, and technology-driven vehicle buying experience. They partnered with vendor Cox Automotive and implemented its Cox Automotive Digital Retailing solution to augment their traditional retail channels and open a virtual sales channel.

The solution from Cox Automotive provided a fully integrated digital retailing platform that allowed customers to configure real deals with accurate payments, trade-in values, and F&I options online. This was paired with a revised in-store process where staff used the same digital tools. The results were highly positive, with over 50% of website visitors engaging with the tools and a 50% F&I product attachment rate on deals. This led to strong market share and profits, and enabled the dealership to perform vehicle deliveries in under an hour.

Driver’s Village

Lou Bregou

Director of Operations