Case Study: Del Grande Dealer Group bridges the online/offline shopping gap with Cox Automotive’s Kelley Blue Book Price Advisor

Del Grande Dealer Group - Customer Case Study

Del Grande Dealer Group (DGDG), a large Northern California automotive group, sought to bridge the gap between its customers' online research and the in-person car buying experience. The challenge was to build trust, enhance transparency, and create a more efficient retail process to better serve their tech-savvy, Silicon Valley demographic.

To address this, Cox Automotive integrated its Kelley Blue Book Price Advisor into every aspect of DGDG's operations. This provided trusted, third-party, range-based pricing on its website and in the showroom, underpinning a new "No Brainer" upfront pricing strategy. Cox Automotive's solution and strategic support led to significant results: a 48% increase in organic web traffic, a 42% rise in phone leads, and a 31% growth in finance and insurance products per contract, alongside reduced transaction times and higher customer satisfaction.

Del Grande Dealer Group (DGDG)

Earl Buenavente

Online Product Specialist