Case Study: Driver’s Way achieves stronger inventory acquisition and customer handling with Cox Automotive’s Kelley Blue Book Instant Cash Offer

Dealer Uses Trade-In Tool to Maximize Inventory Acquisition & Improve Customer Handling

Driver's Way, an independent used car dealer in Birmingham, AL, faced the challenge of consistently acquiring the right mix of vehicle inventory for its market. To optimize their operations and meet this ongoing challenge, they turned to vendor Cox Automotive and its product, the Kelley Blue Book Instant Cash Offer tool, to enhance their vehicle acquisition and customer handling processes.

The solution from Cox Automotive provided a structured, guest-focused sales process. Using the Kelley Blue Book Instant Cash Offer, Driver's Way generated validated cash offers for potential sellers, which dramatically increased lead volume and allowed them to purchase vehicles outright with reduced risk. This strategy helped them acquire more unique inventory with lower acquisition costs, avoiding auction fees. Results were significant; in one month, leads nearly doubled, contributing to their best sales month ever, and the program became integral to their marketing and overall operational success.

Driver’s Way

Doug Anderson

General Manager