Case Study: Technology & Services Industry Association improves search results, user experience, and member satisfaction with Coveo for Advanced Website Search

TSIA Improves Search Results, User Experience, and Member Satisfaction with Coveo for Advanced Website Search

The Technology Services Industry Association (TSIA), the leading professional association for technology services, struggled to surface its large volume of research and member content on its website. Using Google Enterprise Search left members and staff unable to find relevant documents quickly — hurting member engagement, complicating internal research workflows, and contributing to membership churn.

TSIA implemented Coveo for Advanced Website Search, adding faceted navigation, relevancy sorting and CMS-aware indexing. The result: dramatically better search results, higher member satisfaction and happier staff; logins rose 63% and downloads increased 92% (past three months vs. year-ago), with improved renewals and no user training required.

Technology & Services Industry Association

Stephen Smith

Chief Financial Officer, TSIA