Case Study: Kurt Geiger achieves 11x ROI from social proof with Coveo

Social proof strategies singlehandedly drive 11x ROI for Kurt Geiger

Kurt Geiger is a London‑based luxury footwear and accessories brand with a global presence (70+ stores and over 50 years of design heritage) that wanted to grow its online customer base, drive first‑time purchases and loyalty, and improve conversion across the on‑site journey while staying true to its creative, inclusive brand. The challenge was to deliver relevant, confidence‑building experiences at scale across high‑traffic pages to turn browsing into buying.

Since 2019 Kurt Geiger partnered with Coveo‑Qubit to deploy personalization and social‑proof tactics — trending badges on PLPs and PDPs, dynamic offer messaging, a save‑size feature, and checkout social proof — to nudge purchase decisions. The program delivered an 11x ROI from social proof alone and measurable lifts across the site (for example, up to +3% RPV on listing pages, +1.8% RPV on product pages, +1.86% CR from saved‑size selection, improved CTR and add‑to‑bag rates, and further gains at checkout), with plans to expand segmentation and 1:1 personalization.

Kurt Geiger

Gareth Rees-John

Chief Digital Officer