Case Study: CMSWire achieves 125% mobile conversion lift and higher content relevance with Coveo for Sitecore

Simpler Media Drives Up Relevance and Conversions on CMSWire.com Using Coveo for Sitecore

CMSWire, a B2B digital publication from Simpler Media Group that attracts 3.5 million readers annually and influences many software buying decisions, needed a more scalable, engaging site and better content discovery. Rapid growth, a large and diverse article library, and an overly basic native search left readers unable to find relevant content and limited the team’s ability to support multiple brands, channels and mobile audiences.

Simpler Media migrated CMSWire to Sitecore and implemented Coveo for Sitecore to create a unified, intelligent search index across Sitecore and a custom database, add responsive MVC search interfaces, richer facets and automated content recommendations. The result: all content became searchable, homepage content became largely search-driven, relevance improved without heavy manual tuning, and mobile conversions rose 125%, while the site scaled to manage 32,000 articles and growing.

CMSWire

Brice Dunwoodie

Founder and CEO