Case Study: Ocean Holidays achieves personalization at scale and higher conversion rates with Coveo‑Qubit

Ocean Holidays turn browsers into buyers with data-driven decision makingX

Ocean Holidays, founded in 2004 with a customer base of 250,000+ across four brands, wanted to turn browsers into buyers by delivering a fully integrated, multi-channel experience and better matching site content to customer intent. With phone bookings central to the business, their challenge was to capture visitors before they left, make sure prospects called when agents were available, and get more value from PPC traffic while meeting high customer expectations for relevance.

Using Qubit Pro (self‑service since 2016) they built hundreds of personalized experiences—exit messages offering a travel itinerary, prominent opening‑hours prompts, and PPC campaign mirroring tied to visitor intent—backed by richer data-layer capabilities. The program drove measurable gains: a 2.53% uplift in conversion rate from exit messaging, a 7.2% CVR where call hours were highlighted, and 8–16% CVR for intent-matched PPC journeys, while laying the groundwork for a single customer view and further personalization at scale.

Ocean Holidays

Daniel Ox

Co-CEO