Case Study: Life Extension boosts on-site search accuracy and ecommerce conversions with Coveo

Life Extension Steps Up Their eCommerce Game with AI

Life Extension, a Florida‑based dietary supplements leader with more than 35 years of research and $175M in funding, faced intense competition (65+ rivals including Amazon) and a critical ecommerce challenge: most customers relied on on‑site search, but relevance depended on manually programmed synonyms and there was little search usage analytics. That manual approach made personalization and consistent buyer journeys difficult and limited the marketing team’s ability to test and optimize content.

They implemented Coveo’s AI‑driven relevance and insight engine to provide automatic relevance tuning, smart query suggestions, real‑time recommendations and usage analytics. The switch cut no‑result searches dramatically, increased time on page by 10%, drove ~27% of visitors to use the search, produced 28× more Quick View add‑to‑cart actions, sped indexing to under 30 minutes, eliminated a full developer day per week, and helped realize roughly $206.8K in support cost deflection.

Life Extension

Robert Strait

Digital Marketing Manager