Case Study: Urban Land Institute achieves 400% visit growth and boosted member engagement with Coveo AI‑Powered Search

How ULI’s Knowledge Finder Became a Valuable Member Asset

Coveo is an AI‑driven search and relevance platform that helps membership organizations modernize digital experiences. Faced with the need to deliver tailored, easy‑to‑find content across dozens of sites, the Urban Land Institute (ULI) needed to unify content from 100+ web properties and create a frictionless, scalable Knowledge Finder to increase member value and engagement.

Coveo applied machine learning–powered search, recommendations, real‑time analytics and unified connectors to surface intent‑rich, personalized content and prioritize investments. The result for ULI: a 400% year‑over‑year increase in visits, a 9m 57s average session, 60% of visits classified as “engaged,” and a 15% increase in time after search — demonstrating clear ROI for membership digital services.

Urban Land Institute

Adam Smolyar

Chief Marketing and Technology Officer