Case Study: Freedom Furniture achieves a 5.5% AOV uplift and 15% more sessions with Coveo AI Search & Product Discovery

How they increased average order value and engagement with intuitive, hyper-personalized shopping experiences powered by Coveo

Freedom is a leading Australian and New Zealand furniture and homewares retailer with over 40 years of history, 60 stores and a rapidly expanded catalog (from 15,000 to 50,000 SKUs) driven by dropshipping. That growth created major product-discovery and merchandising challenges: the legacy Solr search struggled with natural-language queries, the same search was used in-store and online causing friction, and manual curation of thousands of listing pages became unsustainable.

Freedom implemented Coveo’s AI search and product-discovery platform to index 50,000 products, automate listing pages, provide predictive query suggestions and give merchandisers a unified hub to manage rules and AI outcomes. The result: more relevant, intent-aware search, faster discovery and higher engagement — including a 5.5% uplift in AOV for sessions with search, a 15% increase in customer sessions and a 50% reduction in merchandising effort.

Freedom Furniture

Paula Mitchell

Digital General Manager