Case Study: Project Management Institute achieves AI-driven search relevance and reduced content gaps with Coveo

How the leading professional organization for project management unlocked data siloes through insight for millions of users across 200+ countries

The Project Management Institute (PMI) is a global, not-for-profit professional organization serving millions of project practitioners across 200+ countries. As traffic surged during the digital pivot, PMI’s legacy in-house search and siloed DAM prevented visibility into user behavior across seven search hubs, hundreds of languages and ~500,000 monthly searches, leaving content discovery inconsistent and growth constrained.

PMI implemented Coveo’s cloud AI search and analytics—unifying discovery across the e-store, learning library, corporate site and more—using Automatic Relevance Tuning and Query Suggest ML to align content with visitor queries. The result: 76% of clicks driven by ART, a 38% search CTR in the Learning Library, a 62% CTR lift from query suggestions, and an 80%+ reduction in content gap (to <1%) over two years, delivering a smoother, data-driven digital experience.

Project Management Institute

Megan DuBose

Manager Content Operations & Performance