Coveo
85 Case Studies
Case Study: Motorola Solutions achieves 23% higher search success and unified personalized digital experiences with Coveo
A Coveo Case Study
How relevance took center stage in their digital transformation initiatives
Motorola Solutions, a global leader in mission‑critical telecommunications, faced a broken digital experience: customer feedback showed their website didn’t meet expectations, with 35% of searches returning zero results across multiple regional sites and diverse visitor personas. Marketing, IT and customer teams set goals to unify and personalize the web experience, enable self‑service, and improve conversions and satisfaction.
They implemented Coveo’s AI‑powered search and recommendations across their English sites (Dec 2018–Feb 2019), adding geo‑aware results, query suggestions/corrections, intelligent “no results” alternatives and robust usage analytics. Machine learning delivered immediate gains: 97% of search visits find relevant content, search success rose 23% and visits to search success rose 12%, while eCommerce engagement and customer self‑service began improving as the rollout continues globally.
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Motorola Solutions
Jon Rossman
Digital Experience Manager