Case Study: FleetPride achieves rapid part discovery and real-time inventory visibility with Coveo

How North America’s largest heavy-duty truck parts distributor transformed its B2B website experience using AI-powered unified search

FleetPride, North America’s largest independent heavy‑duty truck parts distributor, faced a critical digital challenge: its 2020 website was a basic order portal with poor search, no real‑time inventory or pricing visibility, and complex parts identification that forced customers to call experts and slowed repairs. With millions of SKUs, multiple legacy systems, and pressure from COVID‑era supply issues and competition, FleetPride set a company‑wide goal to become truly digital first.

Coveo built a unified index and applied AI‑driven search, VIN lookup, real‑time stock and pricing, personalized recommendations and analytics, giving customers and staff a single, mobile‑friendly interface. The result: a 37% reduction in exits from search pages, 63% increase in time spent on search pages, 200% more searches, and more than 400% year‑over‑year growth in online sales, while improving internal workflows and local availability visibility.

FleetPride

Mike Harris

President of Parts and Service