Case Study: Myprotein achieves 14x ROI and boosts conversions with Coveo AI

How Myprotein Is Driving 14x ROI With Coveo AI

Myprotein, the world’s leading online sports nutrition brand with over 22 million customers, faced the challenge of scaling product discovery across a vastly expanded catalog while empowering regional merchandisers to run frequent, data-driven campaigns. The team needed to personalize journeys for diverse shoppers, increase conversions and average order value (AOV) from acquired traffic, and do so without heavy engineering overhead or degrading the customer experience.

Coveo delivered a three-month integration of AI-powered recommendations, automated multi-stage product badging, and a user-friendly Merchandising Hub that let local teams launch and test campaigns quickly. The solution produced personalized experiences at scale, lifted conversion and revenue (example RPV lifts of 3.4% and 0.5%), drove higher AOV through targeted cross-sells and social-proof badges, and ultimately achieved a 14x return on digital sales goals for 2022.

Myprotein

Lucinda Lamb

Customer Success Director