Case Study: Hobbycraft achieves higher revenue and conversion rates with Coveo Qubit personalization

How Hobbycraft leverages an online catalog of 25,000+ products with Coveo Qubit’s personalization tools

Hobbycraft, the UK’s leading arts-and-crafts retailer with a catalog of over 25,000 products, needed to make its large, diverse product range feel relevant and reassuring to a wide range of customers. To increase engagement, conversions and revenue per visitor across key touchpoints, the team partnered with Coveo Qubit to deliver targeted onsite personalization that addressed discovery, trust and checkout friction.

Using Qubit’s social proof, product recommendations, review badges, low‑stock pointers and basket‑abandonment messaging, Hobbycraft saw measurable uplifts: social proof drove +8.37% RPV on mobile, +10.6% RPV on desktop, +4.35% CVR and about £1m incremental value annually; add‑to‑basket recommendations lifted RPV by 4%; review badges increased CVR by 8.13% and generated £242K; low‑stock pointers and abandonment reminders added further CVR/RPV gains (≈2–2.8%). Hobbycraft is now scaling these wins toward one‑to‑one personalization at scale.

Hobbycraft

Tim MacIvor

Digital Director