Case Study: Fishtank Consulting achieves enhanced web content personalization with Coveo for Sitecore

How Fishtank Consulting Enhances Web Content Personalization with Coveo for Sitecore

Fishtank Consulting, a Coveo‑certified system integrator that specializes in contextualizing content on the Sitecore CMS Experience Platform, partnered with Coveo to address the limitations of traditional site search. Faced with taxonomy challenges, overwhelming data, and static search results that failed to personalize the user experience, Fishtank set out to make search the foundation for scalable, insight-driven web personalization.

By integrating Coveo’s relevance platform with Sitecore, Fishtank enabled machine‑learning–driven, role‑based content delivery across a client’s entire ecosystem — exemplified by their work for Enbridge, where Coveo delivers as much content as Sitecore and automates targeting without added author workload. The result is a more engaging, personalized site experience (including interactive charts, carousels, video tiles and surveys) that surfaces the right content at the right time and measurably improves user relevance and engagement.

Fishtank Consulting

Dan Cruickshank

President