Case Study: Nespresso achieves better ecommerce search and higher conversions with Coveo

How Coveo & SAP blend perfectly to make Nespresso’s ecommerce experience as smooth as its coffee

Nespresso, the global coffee brand known for its premium home-brewing experience, needed a better way to help shoppers quickly find products, content, and support across its ecommerce sites. Using Coveo with SAP Commerce Cloud, Nespresso wanted to improve search relevance, reduce zero-result searches, and better understand customer intent across different markets.

Coveo implemented AI-powered search, product discovery, and analytics to surface products, recipes, FAQs, and machine assistance content in one place. The results included stronger engagement and revenue performance, with one example showing an 82% increase in add-to-cart actions and a 144% revenue boost from a blog article after improving visibility for a descaling kit. Coveo also helped Nespresso respond faster to search trends and local preferences, improving usability, conversions, and merchandising decisions.

Nespresso

Ian Bennett

Digital Commerce Optimization Lead