Case Study: ChemCo, a global chemical company, achieves a 45–50% increase in digital sales revenue with Coveo's AI-powered search

How a Global 1000 Chemical Company Achieved 50% Digital Sales Revenue with AI-powered Search

ChemCo, a Global 1000 chemical leader with a 125‑year legacy and a 35,000‑strong workforce, faced rapidly changing B2B buyer expectations as customers—scientists, R&D teams and distributors—shifted online. With two thirds of site visitors using search, the digital team needed to break down data silos and deliver personalized, context‑aware experiences across many product and content types to meet diverse customer journeys.

They implemented Coveo’s AI‑powered search to create a unified index, use ML to detect intent, surface relevant content, and continuously learn from search behavior. Within 90 days click‑through rates doubled and click rank improved from 12 to 6; over time the program helped lift digital sales by 45–50% (hitting a $12B 2022 digital sales goal), improved customer satisfaction, and earned a 2022 AI Excellence Award.

ChemCo