Case Study: Hobbs achieves seamless personalized online customer journeys and RPV uplift with Coveo-Qubit

Hobbs creates seamless online customer journeys with Qubit’s personalization technology

Hobbs is a British luxury women’s fashion brand known for its world-class in-store experience; its ecommerce team set out to translate that same level of service online for discerning customers across 1000+ products and 50+ countries. The challenge was to deliver relevant context and personalized journeys that mirror the in-store experience and drive conversions across discovery, product and checkout pages.

Working with Qubit (now Coveo‑Qubit), Hobbs deployed targeted personalization across the site: social proof messaging on product pages, contextual product badging on listing pages, and “Shop the Look” / “You May Also Like” recommendations on PDPs and the basket. These tactics delivered measurable uplifts in revenue per visitor (about 4% from social proof and up to 3% from badging), increased conversions and customer trust, and gave the ecommerce team the flexibility to scale personalization across the customer journey.

Hobbs

Libby Cross

Head of Ecommerce