Case Study: Ann Summers (British lingerie & adult retailer) achieves higher conversions and personalized experiences with Coveo-Qubit

Ann Summers brings the customer experience to the next level with Qubit

Ann Summers, a British multi-channel retailer of lingerie and sex toys with 120+ UK stores, partnered with Qubit to turn customer data into a competitive advantage. The ecommerce team faced high bounce rates on product and category pages, underused onsite search, abundant but underleveraged reviews, and cart abandonment—especially for low-stock items—so they needed personalized, data-driven touches to boost confidence and keep visitors on site.

Using Qubit X, Ann Summers layered several targeted experiences: star-rating overlays on products with 4+ reviews, a more prominent rotating search with category-specific prompts, an abandonment layer warning for low-stock items, and tailored PLP search suggestions. These changes drove measurable improvements — confirmed increases in conversion rate and revenue per visitor, reduced abandonment, and a 50% uplift in search engagement.

Ann Summers

Jo Hyder

Head of Brand and Digital