Case Study: ADI achieves 91% fewer null search results and 28% more revenue with Coveo AI Search

Precisely’s Path to 80% Case Deflection With Coveo AI

Precisely, a $4.2B distributor operating in 20+ countries with a catalog of more than 500,000 SKUs, was struggling with legacy search that produced high null-result rates, complex product-query issues, and too much manual work for digital teams. To improve B2B search and support growth, Precisely evaluated Coveo and its AI-powered search capabilities, including search relevance, query suggestions, product listings, and merchandising tools.

Coveo implemented its AI-driven platform across Precisely’s global sites with support from Perficient, enabling better handling of partial part numbers, UPCs, and customer-specific pricing and availability. The results were strong: null search results dropped 91%, revenue tied to onsite search rose 28%, conversion increased 9%, and average order value grew 16%, while merchants spent far less time manually tuning search.

Precisely

Gerard Cafaro

Senior Director, Customer Support