Case Study: Dow Chemical Company achieves better search relevance and discoverability with Coveo

How Dow Turned Zero Results Into Page-One Answers

Dow Chemical Company needed to modernize a fragmented digital experience that left customers and partners searching across hundreds of disconnected sites and struggling to find relevant products and technical content. To improve usability, consistency, and access to information, Dow worked with Coveo and its AI-powered search and relevance capabilities across its commerce and corporate platforms.

Coveo implemented predictive search suggestions, dynamic navigation, and Automatic Relevance Tuning in about five months, helping Dow make content easier to discover and more personalized. The impact was measurable: zero-result searches dropped by about 70%, most users found content on page one instead of page two, and Dow’s relevance score reached 87%, above Coveo’s benchmark.

Dow Chemical Company

Meghan Grekowicz

Digital Capability Manager