Case Study: American Airlines achieves global spend visibility and automation with Coupa AI

American Airlines digitizes 20,400+ contracts with Coupa

American Airlines, one of the world's largest airlines, faced challenges with fragmented and manual processes following a merger, which slowed procurement, invoicing, and sourcing. A lack of visibility made forecasting and supplier negotiations unreliable, while inconsistent workflows increased compliance risk across its global operations. To address this, the company turned to Coupa Software's AI-native platform, utilizing its Procure-to-Pay and Source-to-Contract solutions.

Coupa's solution provided a centralized platform and AI tools that enabled smarter governance, better forecasting, and a smoother employee experience. American Airlines achieved significant results, including the digitization of over 20,400 contracts and a yearly improvement in PO-backed spend. Automated invoicing reduced manual work, and AI-powered insights enabled contract reviews four times a year, maximizing working capital opportunities.

American Airlines