Case Study: Picture Motion helps Under the Gun drive civic action with Countable Action

Under the Gun leveraged Countable to make its film actionable and put moviegoers in touch with lawmakers

Picture Motion helped the team behind *Under the Gun* address a key challenge: making the documentary actionable for audiences and giving moviegoers a way to respond meaningfully to gun violence prevention. To do that, they used Countable’s lawmaker messaging tool to connect viewers with lawmakers and encourage civic engagement.

Countable’s tool was embedded on the film’s website and promoted to prospective and past moviegoers, driving strong participation. The campaign achieved a click-through rate of over 40% from unique impressions to engagements and a conversion rate above 36% from unique engagements to civic advocates, while also helping thousands of Americans contact their lawmakers about gun violence prevention.

Picture Motion