Case Study: Marshall Tuck engages voters with video testimonials from Countable Action

Marshall Tuck collected videos from students, parents, and teachers to leverage in his campaign for State Superintendent

Countable Action worked with Marshall Tuck’s campaign for California State Superintendent of Public Instruction to gather heartfelt stories from students, parents, and teachers. The campaign’s challenge was to surface authentic voices and messages about the school year ahead and use them effectively in a competitive political race.

Using Countable Action’s Video Testimonial Tool, the campaign collected user-generated video testimonials and organized them into a gallery for social sharing. Countable Action helped Marshall Tuck turn those stories into strong social proof and video montages for social media and digital ads, driving a clear start-of-year call to action, broader engagement, and support for donations and virality.

Marshall Tuck