Case Study: Valassis achieves a 27% reduction in time-to-fill with Cornerstone OnDemand

Valassis Reduces Time-to-Fill by 27 Percent

Valassis, a leader in intelligent media serving 15,000 clients across retail, CPG, grocery and telecom, faced inefficient talent processes despite its digital advertising leadership. The company relied on six separate, nonintegrated talent systems, which left HR with poor internal visibility and a costly average time-to-fill of more than 70 days.

Valassis selected Cornerstone for a cloud-based, scalable talent suite and a dedicated recruiting expert, rolled out Recruiting and Learning modules, and trained 90 internal "Sky Diver" power users. The result: time-to-fill dropped 27% to 51 days, the candidate application experience became simpler and mobile-friendly, an active internal talent pipeline was created, and new-hire engagement improved through streamlined onboarding and learning.

Valassis

Rodney Williams

Director, Talent Acquisition