Case Study: Hallmark achieves everyday performance management and streamlined compliance with Cornerstone OnDemand

Making Performance Management an Everyday Occasion

Hallmark, founded in 1910 and selling products in 40,000 retail stores with about 35,000 employees and multiple subsidiaries, prides itself on a caring culture but struggled with time-consuming, manual talent management processes. Relying on spreadsheets and an outdated learning management system left the company without a single place to capture development activity or clear insight into performance and retention.

After a global RFP Hallmark chose Cornerstone OnDemand’s SaaS talent suite (Learning, Performance and Succession). Adoption was quick, and the platform streamlined compliance distribution and e-signatures, transformed annual reviews into ongoing performance conversations (avoiding an estimated 55,000 hours and $2.4M in prior costs), surfaced retention risks via succession analytics, and enabled workforce planning to address skills gaps and millennial readiness.

Hallmark

Cassie Atteberry

HR management, talent management