Case Study: Zero Motorcycles achieves 90% training adoption and boosts sales with Cornerstone OnDemand

Enabling the partner network and increasing sales volume with just-in-time training

Zero Motorcycles, founded in 2006 and the world leader in electric motorcycle sales, sells to consumer and fleet markets in more than 30 countries through a network of 250+ dealers. Relying on regional managers for in-person training became unsustainable as dealer staff turnover and the addition of 30 new dealerships diluted dealer mindshare and constrained sales growth.

Zero implemented Cornerstone for Salesforce to deliver standardized, just-in-time training that is scalable, flexible, and cost‑effective. By linking incentives to training, engagement more than tripled in weeks; the program now boasts a 90% adoption rate, creates a more knowledgeable dealer base, standardizes content, increases transparency with real‑time reporting, and has helped drive higher sales volume.

Zero Motorcycles

Peter Herman

Manager, Sales Operations and Analysis