Case Study: E*TRADE achieves empowered talent and a stronger leadership pipeline with Cornerstone OnDemand

Empowering Talent and Developing Strong Leadership

E*TRADE, a financial services firm founded in 1982 with roughly $2 billion in annual revenue and a global workforce of about 2,871, wanted to become more people‑centric by empowering employees and building stronger leadership. The company needed a single, integrated system to manage and train staff, enable internal career paths, implement robust learning tools, and support succession planning across the organization.

E*TRADE chose Cornerstone’s Learning and Performance Clouds and launched the branded E*MPOWER network to deliver 24/7 access to training, assessments, role‑specific learning, Series 7 preparation, and a Leadership Program for succession readiness. The solution streamlined talent management, increased self‑directed development, and delivered measurable benefits: an 85% drop in IT support tickets, a 90% reduction in course searches, a 10% rise in content creation demand across business units, and a 5% increase in self‑registered courses.

E*TRADE

David Lipsky

Director, Global Talent & Organization Development