Case Study: Finnair achieves personalized travel experiences and improved conversion with CoreMedia CMS

Personalizing experiences to help travel customers unite with their dream destinations

Finnair, a global airline serving 80 destinations, faced the challenge of scaling its content strategy to engage diverse international customers and personalize the travel booking experience. To support its expansion, the airline partnered with CoreMedia and its Content Cloud to manage and globalize its digital content efficiently.

Using CoreMedia's solution, Finnair integrated CRM data for advanced personalization, allowing them to target content and promotions to specific customer segments. This resulted in improved conversion rates, a significant increase in loyalty scores, and the ability to mass-produce and repurpose localized content for different markets.

Finnair