Case Study: Avalara scales content marketing and boosts brand visibility with CopyHouse

Avalara scales content for 30,000 customers with CopyHouse

The customer, Avalara, a global leader in tax compliance software, faced a significant challenge in scaling its high-volume content creation to meet ambitious growth goals without overburdening its in-house team. To solve this workload problem, Avalara partnered with vendor CopyHouse for an initial trial project involving short-form blog content.

CopyHouse implemented a solution focused on speedy turnaround and high-quality, well-researched content that required minimal revisions. Following the successful trial, the scope was significantly expanded to include long-form content, content strategy, social media copy, and third-party content syndication. Acting as an extension of Avalara's internal marketing function, CopyHouse provided comprehensive support across multiple time zones, earning the trust of the marketing leadership and becoming a reliable, long-term partner for the company's global scaling efforts.

Avalara