Case Study: Koala drives smarter digital transformation with Contentsquare

How Koala transitioned from start-up to scale-up

Koala, the international D2C furniture company, faced growing pains as it scaled from startup to scale-up, including technical debt, conversion drops after a website migration, and the need for better decision-making. To rebuild its analytics foundation, Koala used Contentsquare’s experience intelligence platform and Digital Experience Monitoring tools to track critical user journeys and understand where site performance and customer experience issues were emerging.

Contentsquare helped Koala implement in-house tracking for key paths, add journey and speed analysis, and validate problems with cross-functional data rather than assumptions. The result was clearer prioritization of fixes, better stakeholder alignment, and faster identification of low-value features, including one review link used by only 0.04% of users. Contentsquare also exposed a mobile LCP decline after launch, helping Koala address performance issues and regain previous rankings.

Koala

Scott Shillinglaw

Senior Digital Product Manager