Case Study: DFS avoids ecommerce replatforming pitfalls with Contentsquare

Contentsquare helps DFS avoid eCommerce replatforming pitfalls

DFS, the U.K.’s leading sofa retailer and manufacturer, was migrating its back-end platform to HCL v9 and needed to build a new headless front-end without disrupting the customer experience. To manage the complexity of rebuilding templates, components, and third-party integrations, DFS worked with Contentsquare and VML to ensure the replatforming did not create friction for shoppers.

Contentsquare’s Experience Intelligence and Experience Monitoring helped DFS identify, quantify, and prioritize site issues in real time, including a critical checkout API error that was fixed within days. In total, the team detected and resolved 9 API errors post-replatform, improving speed to insights, reducing mean time to resolution, and delivering a faster, more reliable website with stronger performance and better brand consideration scores.

DFS

James Vernon

Head of Online