Case Study: BMW boosts showroom engagement with Contentful

BMW boosts test drive bookings 47% with Contentful

BMW faced the challenge of managing disjointed, monolithic CMSes that made updating dealer websites a cumbersome and resource-heavy task, leading to stale online content that failed to attract customers into showrooms. To address this, they partnered with the vendor Contentful and its Composable Content Platform.

The solution implemented by Contentful, with help from partner TMWX, involved building a unified composable content platform with a scalable structure and localization features. This enabled BMW to centralize content while allowing dealers to efficiently customize it, leading to more engaging, on-brand digital experiences. The results included a 47% increase in test drive bookings and a 61% increase in "Contact us" submissions.

BMW