Case Study: Fleurop Interflora achieves 24/7 scalable customer service and faster deliveries with Content Guru's storm cloud contact center

How Fleurop Interflora delivers a bouquet of communications to customers around the world

Fleurop Interflora, the world’s largest flower ordering service delivering over 35 million bouquets across 140 countries through 40,000 florists, struggled with contact‑centre overload during peak periods and a legacy on‑premise PBX that couldn’t prioritise florist calls, support 24/7 online ordering, or provide real‑time reporting. To modernise and scale its customer communications, Fleurop Interflora engaged Content Guru to replace the ageing system with a cloud solution.

Content Guru deployed its storm CONTACT cloud contact centre, adding multi‑channel iACD, a Florist Priority Line, database integration to route customers directly to their florist, location‑agnostic agent access, and continuous real‑time reporting. Content Guru’s solution eliminated florist wait times, enabled 24/7 remote working, made traffic and capacity transparent, and improved operations—helping Fleurop Interflora achieve faster deliveries (75% of online orders are now same‑day within 4–5 hours) while providing a scalable platform for future omni‑channel growth.

Fleurop Interflora