Case Study: TTEC achieves hyper-targeted frontline messaging without email with Content Formula

TTEC reduces Microsoft 365 licensing costs with Content Formula

TTEC, a global customer experience services provider with a large remote workforce, faced the challenge of communicating hyper-targeted messages to its frontline employees. Their existing reliance on email was inefficient, poorly adopted, and incurred significant licensing costs. They approached vendor Content Formula to build on their existing LiveTiles intranet and develop a more successful and cost-effective alternative.

Content Formula designed and delivered a user-friendly messaging feature built directly into TTEC's intranet. This solution, based on SharePoint and LiveTiles Everywhere, allowed communicators and managers to send precisely targeted messages using detailed Active Directory data. The results included excellent user response, more messages being read due to increased relevance, and significantly reduced costs from scaled-back Microsoft 365 licensing. The solution also ensured data privacy and security standards were met within TTEC's own Azure environment.

TTEC