Case Study: Amnesty International UK achieves better telefundraising results with contactSPACE

How we help Amnesty International UK achieve remarkable telefundraising results

Amnesty International UK sought to enhance its telefundraising efforts, which were being managed through a basic softphone system. The challenge was to connect with more supporters at scale while ensuring high-quality conversations, eliminating cumbersome manual dialing and data management in Excel, and maintaining strict compliance with GDPR and Ofcom regulations. They partnered with contactSPACE for a more powerful, purpose-built telefundraising solution.

contactSPACE automated dialing and data management, allowing fundraisers to focus on quality calls. The solution provided tools for managing consent and ensuring regulatory compliance and enabled more sophisticated, targeted contact strategies. As a result, Amnesty International UK achieved an impressive uplift in list penetration and incredible commercial success, maximizing their return on investment. contactSPACE helped them lower the cost per contact to a level competitive with external agencies.

Amnesty International UK

Jawwaad Malik

Tele-Fundraising Manager