Case Study: a leading university achieves 158% higher conversion rates with contactSPACE

How a leading university used the flexibility of contactSPACE to achieve a 158% increase in conversion rates, and a 189% higher average gift

The leading university sought to reduce the complexity and high operating costs of its alumni engagement program, which was managed by an on-premise solution and an external provider. The Telephone Engagement team lacked control over its data and campaign management, resulting in long preparation times and inflexible calling strategies. They chose to implement the contactSPACE cloud engagement solution to bring operations in-house and gain the agility needed for more effective outreach.

By deploying contactSPACE, the university gained unparalleled flexibility to control all aspects of its calling campaigns. The solution enabled the creation of intuitive CallGuides for agents and smarter contact strategies, which led to a 366% increase in list penetration, a 117% increase in contact rates, and a 187% increase in talk time. Most significantly, contactSPACE helped the team achieve a 158% increase in conversion rates and a 189% higher average gift, dramatically improving their fundraising results.