Case Study: Trintech reduces unqualified demos by 89% with Consensus

Trintech cuts unqualified demos by 89% with Consensus

Trintech, a leading provider of financial close software, faced a challenge managing its rapid growth. A surge in demo requests led to a 14-day lag time for delivering demos, and up to 50% of those demos were for unqualified prospects. This placed significant strain on their sales and presales teams, who were constantly onboarding new personnel, leaving little time for strategic consulting with real buyers. To address this, they turned to Consensus for a demo automation solution.

By implementing Consensus to digitize their overview demos, Trintech instantly reduced their demo delivery lag time from 14 days to near zero. This solution also led to an 89% reduction in demos for unqualified prospects. The digital experience transformed their sales process, allowing presales to become more consultative. As a result, Trintech now delivers nearly 85% of what was once done in live meetings through Consensus, automating the majority of their previous tasks.

Trintech