Case Study: Torch LMS achieves faster, more qualified sales demos with Consensus

Torch LMS - Customer Case Study

Torch LMS, an online learning management system founded in 2010, needed a better way to stand out in an oversaturated market while improving the buyer experience and reducing the burden of live product demos. The company turned to Consensus to help streamline sales and marketing and get its product in front of prospects more efficiently.

Using the Consensus platform, Torch LMS created recorded demos that let prospects self-qualify before speaking with sales. This saved significant time, made leads much more qualified, and helped prospects reach the phone call 80%–90% of the way through the buying process. The results included 517 qualified leads, a 4.7x conversion rate, an 11% demo view rate of converted leads, and an average demo view time of 5 minutes 6 seconds.

Torch LMS

Jake White

Chief Executive Officer & Founder