Case Study: The Access Group scales presales and uncovers 371 new stakeholders with Consensus

The Access Group uncovers 371 stakeholders in 7 days with Consensus

The Access Group, a leading provider of business management software, faced a significant challenge scaling its presales operations after its revenue grew by over 20 times in under eight years. This rapid growth created a demo bottleneck that its sales and presales teams could not fix by adding more people, and they did not want to sacrifice customer access to resources. The vendor, Consensus, provided a solution with its digital demo experience and stakeholder analytics platform.

By implementing Consensus, The Access Group rolled out the solution to its team in just two and a half days. The results were immediate; within a week of launch, they discovered 371 net new stakeholders in existing deals and achieved a 37% demo view rate. Customer recipients engaged with the digital demos for a total of 19.8 hours, helping the company focus on deals with the most potential velocity.

The Access Group