Case Study: Sovos boosts sales efficiency and shortens sales cycles with Consensus Demo Automation

Sovos cuts live SE calls by 67% with Consensus

Sovos, a tax compliance software company, faced a challenge where its sales engineers were overwhelmed by repetitive and unqualified demo requests. This led to long wait times for buyers and team burnout. To scale their activities, Sovos implemented demo automation software from Consensus to protect their presales team's time and energy.

By using Consensus to create a library of on-demand demos, Sovos empowered its sales reps to handle introductory meetings. This solution drastically reduced live sales engineer calls by 67%, eliminated a two-week demo lag time, and made sales cycles 60% faster for SMB clients. The vendor, Consensus, helped Sovos increase sales engineer specialization by 50% and achieve a better work-life balance for its team.

Sovos